Association Social Media
Social Media Measurement for Nonprofits and Associations
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Danielle Brigida
Digital Marketing Manager, National Wildlife Federation
Danielle Brigida is a self-proclaimed wildlife geek and she actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love by Greenopia; one of the 75 Environmentalists to follow by Mashable; Top 50 green people to follow on Twitter by Greenopolis; A featured Changemaker by Change.org; A Measurement Maven of the Month by Katie Paine. By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic and engagement for NWF's campaigns. |
Social Media Opportunities and Challenges for Associations
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Maggie McGary
Online Community & Social Media Manager, American Speech-Language-Hearing Association (ASHA)
Maggie is responsible for developing and implementing the association's social media strategy, as well as managing their online communities. She was named the Angerosa Research Foundation’s 2011 Publishing Trendsetter, an award recognizing innovation that advances association publishing. Maggie is a member of ASAE's Technology Section Council, as well as an active member of The Community Roundtable, a peer network of community, social media and social business practitioner. In addition to over 10 years experience in the association world, Maggie is a blogger whose guest posts have been featured on numerous blogs including The Washington Post, SocialFishing and Social Media Today. Maggie blogs about social media at Mizzinformation.com. |
Bridging the Gaps: Listening to Your Audience to Drive Effective Strategy
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Stacie Saunders
Social Media Strategist, Communications, AICPA
In January 2011, Stacie came to the AICPA to lead and guide their social media strategy and have oversight of the Institute’s social networking properties. She serves as key contact for all social media initiatives; manages main AICPA LinkedIn groups and Facebook page; and leads staff and member education and training on social media. A 10 year news media veteran, Stacie took her marketing efforts into the social space in 2009, creating one of the largest social media presences for a local television station in the country. |
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